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In a study exploring the possibility of using idea management system as a motivational tool for long-term organizational innovation, a researcher described the research methodology

In a study exploring the possibility of using idea management system as a motivational tool for long-term organizational innovation, a researcher described the research methodology in the abstract of the research paper as follows:


The presented single case study was conducted in a South African company based in the city of Cape Town. The qualitative approach followed an inductive method with some minor elements of deduction. Initially, data collection was based on observations, informal interviews and company documents. However, semi-structured interviews were used as the main method to collect empirical data. In addition, unstructured interviews and a questionnaire were also used.


6.1 Based on the researcher summary of the methodology, briefly discuss the ontological and epistemological orientation of the researcher in the study.

6.2 Discuss the research design underpinning the study.

6.3 According to the abstract, "Initially, data collection was based on observations, informal interviews and company documents. However, semi-structured interviews were used as the main method to collect empirical data. In addition, unstructured interviews and a questionnaire were also used". In light of the above, discuss the importance of data triangulation in a qualitative research.

6.4 According to the abstract, "The qualitative research approach followed an inductive method with small elements of deduction".

With reference to the above, discuss the research strategy and the approach to theory developmentĀ 

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61 Ontological and Epistemological Orientation The researchers ontological orientation in this study can be seen as interpretivist Interpretivism suggests that reality is subjective and influenced by ... blur-text-image

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