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In a VRIO test a competency is found to be valuable and rare, and the organisation benefits from the competency. However it is not inimitable.
In a VRIO test a competency is found to be valuable and rare, and the organisation benefits from the competency. However it is not inimitable. Does the competency provide competitive advantage?
a
Yes but only temporary competitive advantage at some stage competitors will copy the competency and so the firm will lose its advantage
b
No it provides parity with its competitors
c
No the cost of holding that competency put the firm at a disadvantage to its competiotrs
d
Yes sustainable competitive advantage it will enjoy an advantage for the foreseeable future
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