In an advertising campaign, the CPM is $$35,$ with a $5\%$ click$-$through rate $($CTR$)$ and a $1\%$ conversion rate. Determine the corresponding Cost Per Acquisition $($CPA$)$ for this campaign.Crouton Solutions, is running social media display campaigns on two platforms,

LinkedIn and Facebook. The company aims to evaluate the cost$-$effectiveness of customer

acquisition through these platforms. The unadjusted cost per acquisition $($CPA$)$ for

Facebook is $$150,$ and for LinkedIn, it is $$340.$ The conversion rate of their search ads

with social media ads on Facebook is $2\mathrm{.}8\%,$ while on LinkedIn, it is $3\mathrm{.}5\%.$ The conversion

rate of search ads without social media ads is $1\mathrm{.}4\%.$ The unadjusted CPA of search ads is

$$120.(2+5=7$Marks$)$

a$.$ State your assumption clearly on the interaction between the two online marketing

tools: social media and the search ads.

b$.$ Compare the cost$-$effectiveness of customer acquisition on LinkedIn and Facebook.

Discuss the findings based on the provided data, taking into consideration the conversion

rates and CPAs for both paid social media advertising and the search ads. Provide

recommendations for optimizing the social media marketing strategy based on your

analysis.