In an era of massive upheaval, Television and radio have proven astonishingly robust over the last decade. Despite the entrance of services Over-the-top (OTT) players which include Tonton, Netflix, iflix, Disney+ and etc.

As the head of marketing and communication, for an international corporation. You intend to use Television as a new avenue to advertise for the company. The vital aspect of this task is to ensure customers can identify and communicate with the company's brand. You decide to detailed report on the usage of Television.

This assignment will require detailed research on TWO (2) Television platforms of your choice: satellite TV (Astro, TATA Sky & etc.) and streaming TV (OTT) in identifying the strategies to enhance communication with customers via advertising. You are required to identify and explain the advertising strategies (advantages and disadvantages) for both satellite TV and streaming TV in creating effective communication with stakeholders.

You may use any form of Television platform legal in Malaysia and appropriate for all ages.

Your report and presentation should convince the top management to execute these strategies to connect with their customers. strategic analysis report based on the media features, benefits, functions, and user-friendly opportunities. Your team should find SIX (6) resources from academic journals, websites and other reputable sources to support your research.