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In an marketing system, leadership ova production and distribution is assumed through the size and power of one or a few dominant channel membas _____________________________________________________________________________
In an marketing system, leadership ova production and distribution is assumed through the size and power of one or a few dominant channel membas _____________________________________________________________________________
A) direct
B) contractual vertical
C) horizontal
D) corporate vertical
E) administered vertical
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Supply Chain Management Strategy Planning and Operation
Authors: Sunil Chopra, Peter Meindl
6th edition
133800202, 978-0133800203
