In analyzing consumer markets and consumer behavior, firms needs to do which types of research?

1. who constitutes the market (occupants),
2. what the market buys (objects),
3. why the market buys (objectives),
4. who participates in the buying (organizations),
5. how the market buys (operations),
6. when the market buys (occasions), and
7. where the market buys (outlets). Explain.