In any written business communication the most important aspect is to clearly convey the main ideas and the purpose of the message to the audience. This is closely followed by how effectively it addresses the concerns of the audience, and then by the method used to share the message. This assignment will help you practice harmonizing these three characteristics to ensure that your message is well-received.  

Background:

You are a regional manager at the Walk-In Closet clothing store. You have just received the most recent report from a team of mystery shoppers. One thing that caught your eye in this report is that the mystery shoppers had a hard time identifying staff members. They mention that it was difficult to distinguish between the sales associates and the customers because there was no standard work uniform. This is not the first time you have read reports like this. You know that brand loyalty and revenue increase when customers have good relationships with staff.  You decide it is time to take action by establishing a dress code for all staff. You are aware that store managers may get push back from their staff, but if you provide each employee with at least two Walk-In Closet shirts (short or long sleeve) the dress code transition may be easier.

Directions

1. Type a Memo Addressed to Store Managers

 

Pretend you are the regional manager overseeing a chain of retail clothing stores. Type a three-paragraph (minimum) memo addressed to the store managers in your region on the new employee dress code program that will be fully implemented by the start of Q3. This memo will discuss the rationale, benefits, costs, and time frame involved in executing the new dress code policy.

• Be sure to anticipate the audience's questions and concerns, and write to them as a considerate executive.
• You may also draw from your personal work experience with appropriate examples to support your references.