You work for a company that makes electrical kitchen appliances. For the upcoming annual corporate strategy meeting,
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You work for a company that makes electrical kitchen appliances. For the upcoming annual corporate strategy meeting, the members of the strategy council have requested you to make the case for a buyer-centric approach, instead of your current seller-centric approach. What points would you highlight in order to make the case?
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Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
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