Question
In case study related to MICROSOFT CANADA: SALES & PRODUCT MANAGEMENT WORKING TOGETHER 1. Compare and contrast Taylor's and Zeidenberg's concerns regarding the proposed website.
In case study related to MICROSOFT CANADA: SALES & PRODUCT MANAGEMENT WORKING TOGETHER
1. Compare and contrast Taylor's and Zeidenberg's concerns regarding the proposed website. What are their respective perspectives?
2. In general, what are some of the general factors that can contribute to conflict between sales and product management? (hint: indicators are given in the case)
3. Compare Taylor's and Zeidenberg's experiences, goals and incentives. What are the similarities and differences for each? Based on your analysis of these things, would you expect the MS Home Magazine website to be funded or not?
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
