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In Chapter 11 you learned about Brand Equity and Brand Essence. Select one product that is your personal favorite and do the following: 1st.Describe the

In Chapter 11 you learned about Brand Equity and Brand Essence. Select one product that is your personal favorite and do the following:

1st.Describe the product you selected. 2nd Describe why & how you believe that the brand has developed Brand Equity. 3rd.Then using the Laddering Process explain that Brands Essence.

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