In Chapter 12, page 219 the book discusses Ad Ethics.

The Coca-Cola Company claims they do not market to children under 12. Read the article below.

1.) Do you think global brands like Coca-Cola are able to make such a claim and stick to it?

2.) Should they stick to not marketing to children under 12?

Link to article: https://www.forbes.com/sites/nancyhuehnergarth/2016/05/20/coca-cola-skirts-its-own-pledge-not-to-market-to-young-kids-says-report/#2a280c4250af