In Chapter 13, the textbook features information about businesses' COVlD-19 response on social media. At the end, there are two mini-case studies with two questions each. Please answer the following questions in essay format. This should be approximately 2-3 pages in length. You should reference the information provided in this section in the textbook, as well as what we have covered in previous sessions, to explain WHY you're recommending these actions. Study 1: Which digital marketing, or social media marketing tactics or promotions should Sarah consider trying to bring her customers back to the salon upon reopening? Which tactics or promotions should she leverage for existing customers? For potential new customers? Study 2: Which digital or social media marketing tactics or promotions should Evan leverage to bring his lost customers back to the gym? Which digital or social media marketing tactics or promotions should Evan leverage to cater to those not willing to return to gym