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In chapter 4, we describe a specific analytical framework that you can do to identify areas in which your brand is not aligned with the
In chapter 4, we describe a specific analytical framework that you can do to identify areas in which your brand is not aligned with the audience(s) that you're targeting. Choose the answer below that ...
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
