In cities like Chicago, New York, and Orlando, ESPN has opened sports$-$themed bars and restaurants where customers can see sports memorabilia and enjoy live$-$action sports coverage on huge screens and a$/$so on screens on their tables. These restaurants have been targeted at sports fans. From this description, you could say that when they opened these restaurants, ESPN was adopting a $\_\_\_$strategy.

market divestment

market development

market penetration

Odiversification

O product development