In class I talked about the importance of DMO's setting campaign goals and objectives. And I used a very simple graphic chart to illustrate the process and how goals and objectives can be created even for personal projects as in learning to play the piano

Use the chart on slide 4 from Week 10 - Marketing Objectives and Strategies powerpoint in Course Documents) to help you with the following:

Select something that you would like to do in your personal or student life - anything that you want to improve or something that you would like to do - anything - take anotrher college or university program, learn ball room dancing, learn another language, learn how to skate, snowboard, downhill ski, play tennis, - anything that has been in your mind for awhile but you haven't figured out how to start the process.

After you select what you want to do list the following: (point form is fine).

Overal goal - what is it that you would like to accomplish? what is the outcome that you desire?

What us your strategy /game plan to get this done?

What are your objectives (list 2) or benchmarks to measure how you are doing in your efforts?

What are your activities/tactics (list 2) to help acheive your objectives above?