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In class lecture/discussion, we saw an ad by Calvin Klein for their CK One fragrance. By promoting perfume based on youth, style, and sex appeal,
In class lecture/discussion, we saw an ad by Calvin Klein for their "CK One" fragrance. By promoting perfume based on youth, style, and sex appeal, Calvin Klein is attempting to stimulate supply chain management cooperation. O increase the perceived value of their products. O encourage consumers to participate in product redesign. influence social norms regarding sexuality. O none of these
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Behavioural Approaches To Corporate Governance
Authors: Cameron Elliott Gordon
1st Edition
1138611395, 978-1138611399
