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In class we discussed the need to assess a firm's external business environment in order to determine existing and potential risks. Setting up a contingent
In class we discussed the need to assess a firm's external business environment in order to determine existing and potential risks. Setting up a contingent plan which includes a set of tactics shows that a firm's corporate executives are "_________________" Question 44 options: Illustrating marketing knowledge Always being prepared for the unexpected Good planners Aware of their cost structure Exhibiting autocratic leadership skills
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