In comparing Home Depot to Lowe's, the former opens earlier in the morning, has fewer checkout lanes for customers, has narrower aisles and poorer lighting, and carries a larger assortment of lumber and other building supplies. What is the primary differentiator for Home Depot?

Having more of a warehouse look and customer experience

Lower price due to offering fewer frills

Offering more value to a different primary target market

Larger product assortment of building supplies