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In Country X, Schwinn and Cannondale sell their bikes through an independent biking retailer, Riders' Hub R Us. This distribution strategy reflects this strategy for

  • In Country X, Schwinn and Cannondale sell their bikes through an independent biking retailer, Riders' Hub R Us. This distribution strategy reflects this strategy for retail coverage.
  • a. Selective distribution 
  • b. Intensive distribution
  • c. Exclusive distribution 
  • d. Indirect distribution
  • e. Hybrid distribution


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