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In department and specialty store retailing, a common markup strategy is to double the cost of an item to arrive at the selling price. This
In department and specialty store retailing, a common markup strategy is to double the cost of an item to arrive at the selling price. This strategy is known as keystoning the markup and is widely used in apparel, cosmetics fashion accessories, shoes, and other categories of merchandise.
The reasoning for the high amount of markup is that these stores have particularly high operating expenses. In addition, they have a continuing need to update fixtures and remodel stores to attract customers.
You are the buyer in the women's shoe department of the Roma Grande Department Store. You normally keystone your markups on certain shoes and handbags. This amount of markup allows you enough gross margin so that you can lower prices when "sales" occur and still have a profitable department.
a
If you are looking for a line of handbags that will retail for $ what is the most you can pay for the bags in $
$
Incorrect: Your answer is incorrect.
b
At a women's wear trade show, you find a line of handbags that you like with a suggested retail price of $ The vendor has offered you trade discounts of Will this series of trade discounts allow you to keystone the handbags?
because after the trade discounts the cost of each handbag is $
c
Challenge The vendor tells you that the first two discounts, and are fixed, but the is negotiable. What is the minimum trade discount as a rounded to a whole percent, that you should request in order to keystone the markup?
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