In entering into a partnership with Takealot and Mr D, Pick n Pay would have undertaken some form of assessment. Discuss the factors that Pick n Pay would have considered when making this assessment. (15)

1.2 Pick n Pay lost its way and is now forced to play catch-up to its slick competitors Discuss the reasons that would have resulted in Pick n Pay losing its way. (10)

1.3 The brand changes form part of a strategic plan the group conceived in September last year called Ekuseni (the Zulu word for dawn) Pick n Pay and its new CEO are taking the fight to competitors in a strategy.. Pick n Pay yesterday launched a new strategic plan Evaluate the proposed strategy that Pick n Pay is planning to implement, including in your evaluation, the potential risks attached to the proposed new strategy. (20)