In Europe. as the towns and urban areas of the Middle Ages started to develop, and everybody couldn't peruse, rather than signs that read "shoemaker", "mill operator", "designer", or "smithv", pictures related with their exchange would be utilized like a boot, a suit, a cap, a clock, a jewel, a horseshoe, a light or even a sack of our. Leafy foods were sold in the city square from the backs of trucks and carts and their owners utilized road guests (local proclaimers) to report their whereabouts. The principal arrangement of such notices was assembled in "Les Crieries de Paris", a thirteenth-century sonnet by Guillaume de la Villeneuve.[13]