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In fact, corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this element for organisational success and the need to
In fact, corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this element for organisational success and the need to integrate stakeholders into this process. Select TWO (2) corporate organisations from any sector in Malaysia.
- Discuss the reasons for the above organisations to consider corporate social responsibility (CSR).
- Suggest THREE basic communication strategies for CSR that can be practiced by the organisations.
- Next, critically analyse how can the organisations maximise the stakeholder involvement in their CSR programmes.
- Finally, discuss the importance of the practice of CSR for the community and society, and the government and regulators.
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Corporate Social Responsibility CSR Analysis for Two Malaysian Organizations 1 Petronas Petroliam Nasional Berhad Reasons for CSR Sustainability As a major player in the oil and gas industry Petronas ...Get Instant Access to Expert-Tailored Solutions
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