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In Figure 2 - 4 , a representation of the BCG business portfolio analysis, SBUs found in quadrant B would be called A matrix divided
In Figure a representation of the BCG business portfolio analysis, SBUs found in quadrant B would be called
A matrix divided into rows and columns presents products marked A through DA sample B C G matrix has squares in a by grid. The vertical axis is the market growth rate percentage per year with the numbers high through negative low listed in increments of The horizontal axis is relative unit market share share relative to largest competitor This extends from a high of times on the left to a low of times on the right with center as times. From the top right square and moving counterclockwise, the boxes are labeled and contain an image as follows: A B C and D
Figure
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cash cows.
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question marks.
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hedgehogs.
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