In Figure 5, the third approach specifically shows that the number of athletes increases by 8 percent each year. The 7255 percent idea for repeat purchases would justify why the third alternative is the best decision for Jain and his company. The MSW analysis (Figure 4) further explains how the third alternative can capitalize on their opporttmities and strengths, while avoiding the threats and weaknesses of the organization. By choosing alternative three, Jain can conclude that the 5 lb. tub of muscle mix would be the most successful, since it does so well with their competitors; therefore, solving the issue of packaging (Figure 6). The third alternative benefits the organization because it is more likely to bring in the most revenue over the other alternatives. Although alternative three is the best recommendation for Muscle-RDX, one possible downside of it, is when consumed with high-dairy products, athletes would feel bloated and discomfort, which could turn away loyal and potential customers