Question
In formulating a value strategy for its new brand of toothpaste, Colgate is considering listing all the benefits of the productcavity protection, gum disease prevention,
In formulating a value strategy for its new brand of toothpaste, Colgate is considering listing all the benefits of the productcavity protection, gum disease prevention, fresh breath, white teeth, variety of flavors, and so on. Management reasoned that citing all the product's benefits would strengthen its positioning and win over its competitors. Critique this all-benefits approach
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
