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In general, what are KPI's with respect to measuring sponsorship effectiveness? Let's say that you are going to conduct a study on behalf of Raising

In general, what are "KPI's" with respect to measuring sponsorship effectiveness? Let's say that you are going to conduct a study on behalf of Raising Cane's in determining how successful their sponsorship of Billiken Basketball is. What kind of KPIs would you suggest to measure for this client?

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