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In introductory marketing classes, we explain purchase decisions as a funnel. In Chapter 5 of the social media textbook, we talk about a circular customer
In introductory marketing classes, we explain purchase decisions as a funnel. In Chapter of the social media textbook, we talk about a circular customer system. Why does a circular decision cycle explain customer behavior better than a funnel?
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The Restaurant From Concept to Operation
Authors: John R Walker
6th Edition
9781118139950, 470626437, 111813995X, 978-0470626436
