In January 2001, religious and conservative pressure groups worldwide (ie. Ameri Australia and Asia) protested strongly against the airing of Temptation Island, a TV show, belonging to the genre of reality TV, was made by the US media house, Fox designed to test the delity or faithfulness of four unmarried but committed couples, taken to an exotic island, where 26 singles tried to lure them so that they would ch partners. Whoever succeeded in remaining faithful to his or her partner was d Winner. Critics of the programmed emended a ban on it the grounds that it promoted iIli endangered the relationship between participating couples. A spokesman for the Family Association, Randall Murphree, remarked, 'even the trailers for the show were upset conservative organizations and various groups'. The activists in their campaign the advertisers' identity and encourage the public to compel the advertisers to boycott Though Fox TV authorities argued that they focus of Temptation Island was on ex dynamics of senous relationships and not sent, the fact that Fox screened all contest part in the show for sexually transmitted diseases weekend its arguments. Ivl associations accused it of capitalizing on the entertainment value of sex and in controversy deepened when it was discovered that one of the four couples had an inf Though Fox TV pleaded ignorance and removed the couple from the series, the argued that Fox TV could have broken up a family. Melissa Caldwell of Parents TV division of Media Research Centre, said,\" I think a lot of people are appalled at the trying to break relationships for the purpose of entertaining millions of viewers'. The programme attracted similar reactions on other countries, especially in c countries such as Japan, Taiwan and India. In Taiwan, the show was scrapped eve single episode was aired. In India, though the programme was aired, it faced severe and the START TV network had to give up the idea making an Indian version of the p Case questions