In light of this question Chapter 12 Relevant Case Study: ASSESSING READINESS TO EXPORT

Research Starbucks Australian historical journey as the base of your analysis: Starbucks failed in Australia in its first entry between 2000 and 2008, with considerable financial losses and most store closures. With the 2014 re-entry to Australia, Starbucks is picking up the market size and financial performance. (Conduct additional research to help your understanding of the case study.)

1. If you were a member of Starbucks Australian management team, what strategies would you recommend during the post-COVID era? As a manager, you would need to justify your recommendation. A good approach is to investigate key characteristics of specific countries via globalEDGE (https://globaledge.msu.edu/) or similar websites.

2. What approaches could Starbucks headquarter consider between expanding the Australian market and the emerging markets under the pressure of de-globalisation? Justify your answer.

And the framework below provide a response to the two questions

Identification of Problems

a. Identify the key problems that must be solved. Explain with reference to appropriate concepts, theories, models, and/or research findings---and the evidence of the case. Quote evidence to justify your assertions. (Note: this is likely to be a lengthy part of your analysis.)

b. Also, identify problems that are less central but still deserving of attention, as well as problems that can safely be ignored for the foreseeable future.

C. Analysis of Alternative Solutions

a. Keeping in mind the whole array of problems that must be solved, describe two or three alternatives courses of action that might be taken to resolve these problems. Be specific and practical.

b. Identify the strengths and weaknesses of each course of action, with reference to the following:

how the course of action is expected to resolve the key problems presented.

how the recommended course of action will affect other remaining problems.

how the recommended course of action will be perceived by each stakeholder.

the difficulties you will encounter in actually implementing the course of action under consideration.

how implementing the proposed course of action may create new problems.

how uncertainties in your evidence and assumptions you have made during your analysis might affect the courses of action that you are considering.

D. Recommended Solutions

Present a detailed recommendation, based on your analysis of alternative solutions:

Present a rationale for your recommendation that anticipates challenges and counter-arguments.

Describe a plan for implementing your recommendations.

Describe the criteria that could be used to assess how well that implementation plan is working.