In many ways, the Swatch forced people to think about watches in a way they had never thought of before. Can you think of other products in other product categories that have done the same thing? Bring at least one example to the class. The example can be from any categorythe more broadly you think about this question, the better. What do these examples have in common? Now the Swatch is truly a global brand, is there any suggestions you would give Swatch for a further and sustainable global growth?