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In March 2 0 1 5 , a Nielsen global online survey found that consumers are increasingly willing to pay more for socially responsible products
In March a Nielsen global online survey "found that consumers are increasingly willing to pay more for socially responsible products Over people in countries were polled about their purchasing habits, and of respondents said that they were willing to pay more for products and services from companies who are committed to positive social and environmental impact.
We are interested in estimating the proportion of all consumers willing to pay more.
"Sustainable Selections: How Socially Responsible Companies are Turning a Profit, wwwnielsen.com, October
a Give notation for the quantity we are estimating.
:: r
what...
The parameter of interest is
b Give notation for the quantity we are using to make the estimate.
:: M
::
@ M Inbo...
M
Untit...
Z
# Ir
G what.
The best estimate is
c Give the exact value of the best estimate.
Best estimate
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