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in ________ marketing, the seller engages in mass production, distribution and promotion of one product for all buyers group segmented differentiated mass
in ________ marketing, the seller engages in mass production, distribution and promotion of one product for all buyers
group
segmented
differentiated
mass
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
