Question
In media terms, a story's newsworthiness increases _______ while sound bites increase its _______. Select one: a.repetition, reach b.reach, frequency c.exposure, weight d.frequency, reach e.effective
In media terms, a story's newsworthiness increases _______ while sound bites increase its _______.
Select one:
a.repetition, reach
b.reach, frequency
c.exposure, weight
d.frequency, reach
e.effective reach, ratings
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
