In one of our classes, we discussed the role that virtual communities can play as consumption subcultures. Choose an online community that interests you, and discuss how it meets the definition of a consumption subculture and how you might analyze this subculture from a marketing perspective. For instance, what are some consumer trends that might be relevant to this subculture?

With regard to the innovation diffusion process, choose a company fromthis list. Discuss what type of innovation you think best defines this company. (i.e., discontinuous, dynamic, etc.) (Suggested