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Help me understand the concept of Unit 4.4 Brand Equity Metrics (Pg 137-147)by summarizing in detailed manner. Book Title: MARKETING METRICS -THE MANAGER'S GUIDE TO

Help me understand the concept of Unit 4.4 Brand Equity Metrics (Pg 137-147)by summarizing in detailed manner.

Book Title:

MARKETING METRICS-THE MANAGER'S GUIDE TO MEASURING MARKETING PERFORMANCE by Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer& David J. Reibstein

Reference Link: https://drive.google.com/file/d/1cJgFif7_BaFxe_GztdoIVFdMgSMniL80/view?usp=sharing

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