Question
In optimizing salesforce size if estimated average contribution of product mix sold increases from 13% to 16% and the signing bonus/moving expenses are reduced from
In optimizing salesforce size if estimated average contribution of product mix sold increases from 13% to 16% and the signing bonus/moving expenses are reduced from $100,000 to $50,000 is Shareholder NPV created?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
