In order for a company to achieve a sustainable competitive advantage, it must: 01. perform one or more activities in the value chain at the same quality level as its competitors. 02. O two of the answers are correct. 03. O perform its value chain activities at a higher quality level than one of its competitors. 04. perform all activities in the value chain at the same quality level as its competitors. 05. O perform at lower quality and higher cost than competitors