In order to conduct your analysis, pick a commercial/for-profit organization supporting/implementing a marketing campaign of a new consumer product in your country. Pick a commercial organization about which you can obtain information.

Question 1 (100 marks / 40% weighting)

Propose a budget for a marketing campaign of a new consumer product in your country. Research in appropriate detail to present a realistic budget. (900 words, +/- 10%)

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Question 2 (100 marks / 60% weighting)

Based on the budget you proposed in question 1, assess your proposal and evaluate the targeting approach, and the criteria for targeting, that are implemented in the selected organization. (1100 words, +/- 10%)