In our busy world of constant communication, where we are bombarded by information and messages and needs, how do you cut through that noise to get people's attention? How do you influence people to watch and listen to what you have to say, even if the topic is not one they have thought about before? How do you persuade them to take the action you request? That is your challenge and goal for this Discussion.

The issue is healthcare in rural areas of the United States. Your first task will be to educate yourself on the needs of people in these areas. If you live in an urban area, you may not be aware of the degree to which place informs resources available and access to those resources. Being poor and underserved in a rural area increases the needs of these residents. Consider this finding from the 2010 National Healthcare Quality and Disparities Reports: "Despite improvements, differences persist in health care quality among racial and ethnic minority groups. People in low-income families also experience poorer quality care." (AHRQ, 2014, para.1)

Put on your advocacy hat, and remember the Walden University outcome to facilitate positive social change. The media message that you develop could impact services in a rural county where you live or in your state, now or in the future.

Imagine that you are an employee in the Health and Human Services Agency (HHSA) of your county. Your department is launching a campaign to increase quality services to the underserved in your community. You are tasked with developing a media message that HHSA will disseminate to the public, with the goal of persuading people to donate money for a mobile screening bus that can travel to rural areas of the county and reach underserved individuals and families.

• Present the text of your media message.
• Consider the influence techniques and strategies you learned all term as well as those in the Week 6 Required Readings. Explain how you used a minimum of 3 strategies, techniques and/or principles (at least one from Week 6 Required Readings) to develop your message. Evaluate your reasoning for choosing these techniques.
• Justify how your media message is ethical by referencing specific codes of ethics and other resources.