Question
In practice marketing does in fact have responsibility for markups and margins. Does (or Should) marketing have responsibility for determining markups or driving margins? If
In practice marketing does in fact have responsibility for markups and margins. Does (or Should) marketing have responsibility for determining markups or driving margins? If so, in what ways does marketing drive margins? If not, what business function (or functions) has (have) responsibility for markups and margins, and in what specific ways they are able to drive margins?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
