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In preparation, you have been tasked to explore the various pricing strategies that should be considered. Discuss two pricing strategies you would consider for new
In preparation, you have been tasked to explore the various pricing strategies that should be considered. Discuss two pricing strategies you would consider for new product market entry. Be sure to include value pricing as one of your strategies. Identify a budget you are likely to be given for your promotional campaigns. How will you allocate your total budget amongst the three elements? Clearly explain the allocation. How will your intended target segment purchase your innovative product? Where or how can they shop for it? Briefly explain. Evaluate the similarities and differences in Target and Walmart's marketing strategy approach. Indicate the differences in product, price, promotional mix (along with the budget if available), place (where available). You may want to share the information in a table
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