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In preparing for negotiations with potential partners in Switzerland, you do some research on the Swiss in general and discover some stereotypes about the Swiss.
In preparing for negotiations with potential partners in Switzerland, you do some research on the Swiss in general and discover some stereotypes about the Swiss. Stereotypes, however (according to the Gundling book) only have genuine value under the following situation:
Helping to predict how people might act in familiar settings.
Helping to predict how people might act in unfamiliar settings.
Helping to plan negotiation strategy.
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