In pursuit of a competitive advantage, firms can choose to implement a number of business-level strategies. As discussed in the textbook, slides, and lecture material, firms often choose to compete either on price/cost or the creation of unique value. First, briefly define/describe the four main business-level strategies. Please provide an example (not discussed in the lecture/text) of a company or companies that fit in each of the four main business-level strategies. Further, please explain how these companies fit the criteria associated with the specific strategy identified based on their business model and/or actions