In response to the 1982 "Tylenol murders," Johnson & Johnson leaders recalled millions of bottles of Tylenol across the country, set up a call center to provide information to and answer questions from consumers, and redesigned its bottle packaging to prevent tampering in the future. In doing these things, Johnson & Johnson went above and beyond any expectations for how the company should handle the situation. Which of the following social responsiveness strategies did Johnson & Johnson employ?

a.

A defensive strategy

b.

A reactive strategy

c.

A proactive strategy

d.

An accommodative strategy