In response to the rising demand for eco$-$friendly alternatives, XYZ Innovations plans to launch a new line of biodegradable packaging solutions. Market research indicates a growing consumer preference for sustainable packaging, driven by environmental concerns and regulatory pressures. The company aims to capitalize on this trend by offering innovative, cost$-$effective packaging solutions that reduce environmental impact without compromising on quality or functionality. Write a report to examine the market opportunity for biodegradable packaging, analyse consumer attitudes towards sustainability, and explores the competitive landscape. Insights from three scholarly articles provide valuable context and support for strategic decision$-$making.

Make a introduction of the report