In summary, the use of textual data analytics and NLP techniques is not limited to investment; it can be an asset in digital marketing as well. Marketers can extract actionable insights from textual data sources to enhance customer engagement, optimize campaigns, and gain a competitive edge in the digital landscape. Just as the investment firm outsourced their NLP needs to a reputable provider, digital marketers can benefit from leveraging third$-$party services and tools to extract meaningful insights from textual data.