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In supply chain, what are the main reasons for getting negative profits. Explain how bull-whip effect manifests and effect the supply chain? Discuss these points

In supply chain, what are the main reasons for getting negative profits. Explain how bull-whip effect manifests and effect the supply chain? Discuss these points with sufficient detail and examples.

Consider HBR-Barilla case: How does Barilla's JITD program helped to overcome variability in supply chain?

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