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In terms of international market segmentation, is transnational segmentation the same as disaggregate international consumer segmentation or two-stage segmentation (macro-segmentation and micro segmentation) in different
In terms of international market segmentation, is transnational segmentation the same as disaggregate international consumer segmentation or two-stage segmentation (macro-segmentation and micro segmentation) in different text books. How about hierarchical country-customer segmentation? And which is the best way to segment an international market?
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