Question
In terms of marketing, Each maro-economic environment under marketing talk about the theory of each and how it'd relate/or link to Manuva's product the Manuva
In terms of marketing, Each maro-economic environment under marketing talk about the theory of each and how it'd relate/or link to Manuva's product the Manuva Board. The 6 marco-economic environment are:
Demographic Environment, Cultural Environment, Economic Environment, Political Environment, Technological Environment, Natural Environment
(https://www.youtube.com/watch?v=EYDFBVCHCss).
I've done the first one and need some help with some ideas of how to write for the others.
Demographic Environment
The demographic environment is one of the key factors for marketers to analysis as it involves studying the population of their target market in terms of but not least to its age, gender, income and education level. These are important as it helps marketers forecast what product or service to provide to potential consumers that would give them the best possible return. For the case of Manuva, it's best to put an emphasis on the sport and physical activity participation in Australia. That is because, in 2020, 89.4% of the population participated in at least once in some form of sport or physical activity (Ref 1). It's also important to note that fitness & gym accounts for 37.4% of the participants which Manuva's primary target market. Manuva should also note that the study shows that walking and athletics combines to amount for 59.7% of the participation while the biggest barrier for the population to not engage in any physical activity was no time (Ref 2). They can then use the information to help formulate a marketing campaign that shows potential consumers that they can do it even just for 10 minutes a day at home with no travel time.
Cultural Environment
Economic Environment
Political Environment
Technological Environment
Natural Environment
The Manuva Board:
https://www.youtube.com/watch?v=EYDFBVCHCss
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